spassFEED

There are some wonderful apps out there, but do they actually get used?  What constitutes a ‘critical app’ for you?

On the Nokia E55 I used to keep with me at all times, despite also having iPhones, Android’s, Blackberries and Windows Phones on a regular rotation - I was always conscious that the device came with all the critical apps I could ever need already there.  Ovi store downloads don’t match Apple’s App Store, but that’s because you need to visit the Apple App Store to get your phone to do the things that you can do out-of-the-box on a Nokia Symbian device.  Windows and Android show similar traits.  They come with most of what you need. 

ComScore tracks mobile data traffic to give insight into use of mobile apps, rather than the download figures most companies choose to quote. Lots of folks download an app but then rarely use. For apps, number of downloads is less a measure of quality or reach of an app, but more a measure of it’s marketing success or brand strength.

Interesting to note that Facebook reached just under 3.5m unique users with it’s apps in April, but a whopping 9.1m via the mobile view of it’s website.

If these aren’t totally s**t, I’d be surprised… But I guess I’ll be watching and cringing

But it’s not the size (of your catalogue) that matters most… there’s a lot of crap in there!  Still - for those who are swayed by numbers - this might just help the case for Android

Apps and browser, with a single URL for browsers

Will.i.apps (love the name) show their iPhone app skills with the rather nifty compass/accelerometer controlled 360 degree music video.

What ever happened to privacy?! There is something voyeuristically interesting about the photo gallery from this app, which allows you to secretly snap pics with your iPhone, but I think it’s perhaps more in the imagining the photographer, and what’s going through their head than the images themselves. The pics do have a certain ‘lomo-esque’ appeal too. Quite apparent that it’s mainly used by guys…