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    3 posts tagged psychology

    Do you tend to know who is calling you before you see their caller ID or answer?  Goldsmiths University’s Anomalistic Psychology Research Unit is conducting a study on this phenomenon.

    The purpose of user experience design is to create personal value.

    We’re not here to reduce risk. We’re not here to massage conversion rates. We’re here to make things that improve people’s lives.

    Fascinating article from SixRevisions, with some obvious and some not so obvious conclusions about how to apply both subliminal and explicit psychology principles to create effective interactive design. When dealing with the smaller screen real estate of a mobile device (an environment where the desktop web’s legacy navigational standards are lost on many potential users) these ideas have even greater resonance.  Fitts Law, when applied to mobile site design, demonstrates the need to keep things really simple.

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